Content Marketing is not new, but it is growing faster more than ever.
Your business is missing out a HUGE OPPORTUNITY if you haven’t got a proper content marketing plan and doesn’t produce content regularly.
Here are the 5 main reasons why you need to get started on Content Marketing.
1. It builds brand awareness
Creating a content gives your brand an opportunity to find its voice and where it belongs in the industry.
Your content is where you can show your ‘WHY’. Why are you different? Why are you doing this? and Why should anyone buy from you?
Your content represents your brand so it is your opportunity to showcase your expertise in the area, and to become a thought leader.
Research found that customers are more likely to buy from the expert that they trust. Keep in mind that your content needs to be authentic and it is genuinely giving free value to the readers.
So create a content that is SO GOOD that people will have to like it and share it with their friends.
That is how you get free Word of Mouth marketing and brand awareness.
2. It builds trust and increases returning customers
When people find your content helpful, they will trust you and they will come back to you AGAIN.
A special reminder that many businesses have become successful and are able to last for years because they can retain their existing customers, having them purchase over and over again.
Plus, it is much easier and cheaper to convert existing customers than new ones.
By producing content regularly and consistently, you are always going to appear on their feed and get to their mind, as long as your content really offers people value, not spamming them with pushy sale.
3. It is a good investment
Unlike ads, content can be repurposed, changed or updated to use it again.
Make sure that your content is evergreen.
Build up that content archives so you have so much information and helpful stuff so that anyone that has landed on your website will be amazed, stay on the site longer, which increases the chance of them buying.
4. It doesn’t have to take that much time
When it comes to producing content, some businesses get stuck in perfectionism.
The truth is…
“Quality is subjective”
– Gary Vaynerchuk
People likes consuming content. They like consuming quick and easy-to-digest content.
So ditch the perfectionism so you have more time to create more content.
The more content you create, the more reach you get, the more brand awareness increases.
Sometimes, all it takes is to take your phone out, take a picture and tell a story via caption. Short, precise to the point and quick.
Check out this simple Gary V stickman.
5. It helps your SEO (Search Engine Optimisation)
Good content marketing can increase website visitors, reduce bounce rate, increase sessions per users and increase backlinks. These are all the major factors affecting your ranking on Google.
When people perceive you as an expert, you will be their go-to source, hence, increasing the chance of them sourcing you by linking your content to theirs.
When people like your content, they will also tell their friends about you.
Having a great content marketing is potentially the most effective SEO methods.
You might have all the techniques right but if your content sucks and doesn’t attract any readers then Google will also not put your website on their first page.
Why Content Marketing Works?
Content Marketing is the new advertisement. It allows you to sell without selling.
According to the Reciprocity Principle, people feel obliged to give back after they have received.
Hence, when a reader gets value from your content, they are likely to buy from you or tell their friends about you.
Your content allows you to tell your brand stories without looking to salesy.
Your content tells people how much value you have to offer.
Your content will give you the space to show yourself in a noisy platform.
If your content gives people what they wanted, they will also give you what you want when you ask for it.
If you get stuck on content marketing, I recommend ‘Jab, Jab, Jab, Right Hook’ book from Gary V.
Start now before the platforms get too busy.
Neil Krikul
Neil is currently a Digital Marketer in Hobart, Tasmania. His mission is to become the best version of himself to inspire and provide values to those around him.