Brand & Marketing Consulting
Could you be getting more results from your marketing?
With a strong background in performance and brand marketing, I’m here to ensure that your marketing effort delivers results.
The outputs that you can expect are:
- Brand diagnosis through qualitative and quantitative research
- Actionable brand plan outlining targeting, positioning, brand architecture and objectives to differentiate your brand
- Clear brand guide outlining your brand story and key assets to leverage your distinctiveness
My Qualifications
Proven Experience
During my time in Tasmania, I’ve worked with Federal Group as a Brand Manager, managing the largest portfolio of brands in the state, including casinos, tourism hotels, pubs, retails and gaming.
Key achievements include:
- Brand diagnosis that identified profitable and actionable opportunities.
- Writing and briefing brand plans and brand guides that improved marketing effectiveness and efficiency.
- Leading go-to-market plans for brand revitalisation and new product launches.
Continuous Learning
My commitment to be growth is shown in my continuous pursuit in learning and certifications from the best in the industry.
In the Marketing Week Mini MBA, I acted as a fictional CMO of a tech company and CEO of an automative company, and competed with senior Marketers around the world in the simulation, and won.
Industry Engagement
I’m highly active in the industry as I engage with my fellow Marketers to be challenged and be in the know for the latest marketing trends and practices.
I also write and share knowledge on LinkedIn regularly.
Frequently Asked Questions
It depends on the scope of the projects and expectations. Keep in mind that I’m doing this for a greater purpose and I’m here to help you, so get in touch to see how we can achieve our goals.
I’ve got a strong background and experience in digital marketing and brand management, specifically in hospitality, health and retail.
However, I’m always looking to learn something new and am sure that I can easily apply my strong theoretical knowledge to new industries or contexts.
- Social media management
- Graphic design
- Website development
- Video production
But with great network of connections, I am able to refer or outsource if required.
These include, but not limited to
- Brand plan, containing research insights and performance analysis, strategic objectives, recommended tactics, go-to-market plans or product launch, tailored to your brand and business.
- Brand guide (audit or creation) that provides clear and actionable guidelines to your team to minimise misalignment and deliver business results.
- Digital Marketing Optimisation, including website conversion rate, Meta Ads, Google Ads and email marketing.
I am not here to sell anything to you. I would love to understand your needs and problems, and help you where I can.
I’m purpose-driven to make an impact, therefore, I take pride and responsibility of my results and deliverables.
Being internally-driven also made me obsessed with learnings and knowing and staying in the loop with the latest best practices.
I value genuine, transparent and long-lasting relationships.
Unlike others, my approach is based on both facts and just enough fluff to engage the emotions, and not just one over the other.